How to monetize a Website...

Website Monetization

Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.

The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience.

Additionally, aside from typical ad display and various advertising generated revenue, some webmasters or site owners utilize Lead Generation to monetize Internet traffic to a website by creating leads or inquiries from submission forms or phone calls from interested consumers and then delivering those leads to a business seeking that type of inquiry.

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Ads Types

Pop-UnderHighest eCPMA full-screen ad that appears behind the browser window of a publisher's website.

#htdpInterstitialTrending NowAn attention-grabbing skippable full-screen ad that overlays a publisher's website while maintaining a great user experience.Native AdsAn ad that seamlessly matches the look and layout of a publisher's website without disrupting the user experience.BannersA traditional display ad in various sizes such as skyscraper, rectangle and leaderboard.Push NotificationsAn alert-like ad that is delivered directly to a user’s device without taking up any space on a publisher’s site.