The AdSense Guide

The AdSense Guide

to Native Ads
Are Native Ads Right
for Your Site?

Are native ads right
for your site?
Users have high expectations for your site’s UX, and you’re
likely already putting a lot of effort into shaping your site for
them. In the same way, you should be putting a lot of care into
shaping their interaction with the ads on your site. With 54%
of global marketing leaders already using native advertising,
and 18% planning to start using it, could native ads be the
solution to help you provide a beautiful ads experience?



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1
According to Interactive Advertising Bureau (IAB), native
ads are paid ads that have the goal of being “so cohesive
with the page content, assimilated into the design,
and consistent with the platform behavior that the
viewer simply feels that they belong.

”2
 Popular native
ad formats include custom sponsored content, content
recommendations, and in-feed ad units.

1. “Current vs. Planned Use of Select Digital Ad Formats Among Marketing Leaders
Worldwide, Jan 2016”, eMarketer, 2016.
2. http://www.iab.com/wp-content/uploads/2015/06/IAB-Native-Advertising-
Playbook2.pdf,

 IAB
of global marketing
leaders are already
using native
advertising
of global marketing
leaders are planning
to start using native
advertising
1


Spending on
native ads is
expected to
grow to $21
billion in 2018.3
In the next few chapters, you’ll get to explore principles
and tips that will help you decide if native ads are right for
your site.

3 “Spending on native advertising is soaring as marketers and digital media
publishers realize the benefits”, Business Insider 2015
In addition to providing
publishers an opportunity
to enhance the user
experience, native
advertising presents a huge
revenue opportunity.

2


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@deshan madushanka 2016